MentionTrack started as a manual workflow inside a growth agency. When AI search changed everything, we built the platform the market didn't have yet.
MentionTrack began inside a growth agency doing something unusual — acting as community voices for brands on Reddit, helping them gain authentic presence and driving SEO lift for target keywords. It worked quietly for years.
Then in early 2025, Google began rolling out AI Overviews. Suddenly, something no one else was talking about became obvious: Reddit was showing up everywhere in AI-generated answers. Clients who had been active on Reddit were getting cited — their brand conversations were shaping what AI told potential customers.
The team ran the experiments manually. They tracked mentions, crafted community responses, and watched as clients appeared in ChatGPT, Perplexity, and Google AI Mode within days. The results were undeniable.
"We were getting clients ranked in AI responses in under a week. But reporting it manually was killing us. We needed to build the tool."— MentionTrack team
The reporting tool became a workflow tool. The workflow tool became a platform. And when Google announced its $60M annual licensing deal with Reddit — confirming in public what our team had already proven in the field — the market signal was impossible to ignore.
MentionTrack wasn't just a monitoring tool. It was the infrastructure layer between brands and the AI conversations that now define their reputation.
Career brand and growth marketers who earned their reputation running community programs for global names — Adidas, Toyota, Mazda, Four Seasons, American Express, and Spin Master among them — across agencies including Ogilvy & Mather, Publicis, and Pernod Ricard.
Previously led the Canadian market for TubeMogul through its acquisition by Adobe, and helped take Wysdom.ai to acquisition. We built MentionTrack because we needed it ourselves — and it worked better than anyone expected.
Our team begins running Reddit community programs for brands — authentic engagement at scale, driving measurable SEO and SERP lift for clients including major global agency brands.
Reddit content starts appearing in AI-generated search results. Datawyze clients with active Reddit presence begin getting cited in ChatGPT, Perplexity, and Google AI Mode. The team gets clients listed in LLM responses in under a week.
The first version of MentionTrack runs as a hybrid operation — part human analyst, part custom tech stack. Our team manually monitors, tags, and reports on Reddit mentions for clients including World.org (Tools for Humanity — Alex Blania, CEO; Sam Altman, Chairman) and Logical Intelligence (Yann LeCun). The workflow is painfully manual, but the results prove the thesis.
A Semrush study of 325,000 prompts confirms Reddit is the #1 most-cited domain across all major AI platforms — ahead of Wikipedia, YouTube, and every major news outlet. The MentionTrack bet is validated by the largest independent AI citation study to date.
The manual process becomes a product. We productize the playbook into a self-serve SaaS platform — automated monitoring, AI-LLM citation tracking, and the engagement workflow layer — so any brand, agency, or PR team can run the Datawyze playbook without hiring us.
Building the bridge between brands and verified, high-karma Reddit community voices. Turning MentionTrack from a monitoring tool into the full community engagement stack — from insight to action.
The most trusted voice in any buying decision isn't an ad or a press release. It's a stranger on Reddit who's been where your customer is going. We help brands earn that conversation.
Reddit communities reject obvious brand accounts. Our engagement marketplace only works with verified, high-karma voices who genuinely know the communities they participate in. No spam. No shortcuts.
The market is full of bloated social listening tools that do everything poorly. MentionTrack does Reddit community intelligence better than anyone — and means to stay that way before expanding.
What gets said about your brand on Reddit today shapes what ChatGPT tells your potential customers tomorrow. We're not a monitoring tool — we're AI visibility infrastructure.
In community conversations, timing is everything. A response 48 hours late is a missed opportunity. We're built for real-time — not daily digests, not weekly reports.
We don't tell you Reddit matters and ask you to trust us. We show you the Semrush data, the Google deals, the LLM citation rates, and the client results. Make the call with the evidence.
Our first customers are building the future of AI and intelligence. They came to MentionTrack because Reddit conversations already shape how the world understands their work.
The global identity and financial inclusion network built on World ID. Using MentionTrack to stay present in Reddit conversations shaping public understanding of digital identity and AI-era privacy.
The applied AI research company co-founded by Yann LeCun. Using MentionTrack to track how Reddit — the primary training corpus for major LLMs — discusses energy-based models and the future of AI reasoning.
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