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Our story

Built in the trenches.
For the brands people
and AI recommend.

MentionTrack started as a manual workflow inside a growth agency. When AI search changed how buyers choose brands, we built the platform the market didn't have yet: one place to find the conversations that matter, join them, and see how AI recommends you.

The origin

When AI answers became
Google's new front page

MentionTrack began inside a growth agency doing something unusual, acting as community voices for brands on Reddit, helping them gain authentic presence and driving SEO lift for target keywords. It worked quietly for years.

Then in early 2025, Google began rolling out AI Overviews. Suddenly, something no one else was talking about became obvious: community conversations were showing up everywhere in AI-generated answers. Clients who were active in Reddit threads and YouTube comments were getting cited. What people said about them was shaping what AI told potential customers.

The team ran the experiments manually. They tracked mentions, crafted community responses, and watched as clients appeared in ChatGPT, Perplexity, and Google AI Mode within days. The results were undeniable.

"We were getting clients ranked in AI responses in under a week. But reporting it manually was killing us. We needed to build the tool."
MentionTrack team
MT
The MentionTrack team
Operators, not theorists

Career brand and growth marketers who earned their reputation running community and digital programs for some of the world's most recognizable consumer, automotive, hospitality, financial services, and entertainment brands, across leading global advertising and marketing agencies.

Two prior exits to publicly-traded acquirers in the AdTech and conversational-AI categories. We built MentionTrack because we needed it ourselves, and it worked better than anyone expected.

Global brand experience Top-tier agencies 2× prior exits AdTech & AI

The reporting tool became a workflow tool. The workflow tool became a platform. And as AI Overviews and ChatGPT became the way millions of people search, what our team had proven in the field became impossible to ignore: the brands people talk about are the brands AI recommends.

MentionTrack wasn't just a monitoring tool. It became the layer between brands, the communities their buyers trust, and the AI answers those communities shape.

What we do today

Get recommended by
people and AI

Mentions

Find the conversations

Real-time Reddit and YouTube monitoring, with brand mentions and keyword opportunities in separate workflows. X and LinkedIn are coming soon.

Engage

Join them, fast

AI-drafted replies in your brand voice, sentiment at a glance, and alerts while a thread is still worth joining.

Mention Share

See what AI says about you

Track how often ChatGPT, Claude and Google AI Overviews recommend you, and join the threads they cite. Learn more →

Milestones

From agency experiment
to AI visibility platform

2022–24

The agency model proves it out

Our team begins running Reddit community programs for brands, authentic engagement at scale, driving measurable SEO and SERP lift for clients including major global agency brands.

Early 2025

Google AI Overviews change the game

Community content starts appearing in AI-generated search results. Datawyze clients with an active Reddit presence begin getting cited in ChatGPT, Perplexity and Google AI Mode. The team gets clients listed in AI answers in under a week.

Late 2025

MentionTrack launches as a managed service

The first version of MentionTrack runs as a hybrid operation, part human analyst, part custom tech stack. Our team manually monitors, tags, and reports on Reddit mentions for early clients including a global digital-identity network and an applied AI research lab. The workflow is painfully manual, but the results prove the thesis.

Jan 2026

The data confirms the thesis

Large independent studies of AI answers show community platforms among the most-cited sources across major AI engines. Today, YouTube and Reddit alone account for about 35% of citations (see the data).

Feb 2026

MentionTrack is born

The manual process becomes a product: automated Reddit monitoring, AI-drafted replies and an engagement workflow, so any brand, agency or PR team can run the Datawyze playbook without hiring us.

Fall 2026

YouTube and Mention Share launch

YouTube monitoring joins Reddit, brand mentions and keyword opportunities get their own workflows, and Mention Share launches to track how ChatGPT, Claude and Google AI Overviews recommend brands.

Coming next

More channels, more engines

X and LinkedIn monitoring, Perplexity and Microsoft Copilot in Mention Share, API and webhooks, and an engagement marketplace connecting brands with trusted community voices.

What we believe

The principles we
build everything on

01

Community is the new SEO

The most trusted voice in any buying decision isn't an ad or a press release. It's a stranger in a forum or a video comment who's been where your customer is going. We help brands earn that conversation.

02

Authenticity or nothing

Communities reject obvious brand spam, and so do AI engines. We help brands show up with genuinely useful answers, in their own voice, where they can actually help. No spam. No shortcuts.

03

One thing, done right

The market is full of bloated social listening tools that do everything poorly. MentionTrack does community and AI visibility intelligence better than anyone, and means to stay that way.

04

AI search is the new front page

What people say about your brand in communities today shapes what AI tells your potential customers tomorrow. That's why we built Mention Share.

05

Speed over perfection

In community conversations, timing is everything. A response 48 hours late is a missed opportunity. We're built for real-time, not daily digests, not weekly reports.

06

Data over hype

We don't ask you to take community and AI visibility on faith. We show you the citation data, the platform deals, the AI answers, and the client results. Make the call with the evidence.

Early adopters

The brands that moved first

Our first customers work at the frontier of AI. They came to MentionTrack because community conversations already shape how people and AI understand their work.

ID
Global digital-identity network
Backed by leading AI founders

A worldwide identity and financial-inclusion network. Using MentionTrack to stay present in the conversations shaping public understanding of digital identity and AI-era privacy.

Active customer
AI
Applied AI research lab
Co-founded by a renowned AI scientist

A research company building the next generation of AI reasoning. Using MentionTrack to track how communities and AI answers discuss its work and the future of AI.

Active customer

Join the brands people
and AI recommend.

Start a 14-day free trial, or book a demo and we'll scan your brand live.

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