Win the answer, not just the search.
Your buyers now ask ChatGPT, Claude and Google which brand to choose, and get one answer with two or three names in it. Mention Share shows whether you're one of them, why or why not, and the exact conversations to join to change it.
Citation data: Ahrefs Brand Radar, Aug 2026. See sources & methodology.
Buyers stopped clicking through ten links
AI engines now do the research for them. The brands they mention win the consideration, and everyone else is invisible.
How buyers used to search
- Search "best travel pants" on Google
- Open five or six tabs of reviews and listicles
- Compare brands over a few days
Result: you could win with a good ranking page.
How buyers search now
- Ask ChatGPT "what are the best travel pants for a 2-week trip?"
- Get one answer naming two or three brands
- Click straight through to one of them
Result: you win by being in the answer.
Generative engine optimization, in plain English
GEO (also called AEO) is getting your brand mentioned and recommended in AI answers. AI engines don't just read your website. They look at what real people say about you across the web, and they trust three signals most. Go deeper in our free 2026 AI Search Visibility Report.
Community mentions
Reddit threads, YouTube videos and forums are among the most-cited sources. Being part of those conversations is the strongest signal you can send.
Consistency
When many independent sources say the same thing about your brand, AI engines repeat it with confidence.
Freshness
AI answers lean on recent discussion. A steady flow of new, genuine mentions keeps you in the answer.
See how each AI engine talks about you
Each engine answers differently and trusts different sources. Mention Share tracks them side by side.
The world's most-used AI assistant
ChatGPT often recommends brands by name and leans heavily on community discussion when it does.
- How often you're mentioned vs. competitors
- The full answer for every tracked question
- The threads and pages it cites
Popular picks include Lululemon Align for softness, plus two other brands for sweat-wicking...
The answer above every search result
AI Overviews appear at the top of Google for millions of searches, often citing forums and videos. Mention Share also tracks Google's "Discussions and forums" results.
- Whether you appear in the Overview
- Which forum threads Google surfaces for your keywords
- Threads to join before they rank
AI Overview: Look for 4-way stretch, quick-dry fabric. Travelers frequently mention Lululemon ABC Pant...
Trusted by professionals and teams
Claude tends to favour editorial and brand sources over social sites, so the path to its answers looks different. Mention Share shows you which sources win there.
- Mention rate and sentiment
- The sources Claude relies on in your category
- Gaps compared with other engines
Brands often cited for durability include Lululemon and a few others, based on reviews and fabric quality...
Turn AI visibility into a channel you can grow
Get on the shortlist
Know exactly which buyer questions you win, and which ones you're missing from.
See where competitors win
Share of voice by engine and by question, so you know where to focus.
Join the conversations AI cites
Every cited thread and video comes with a Join the conversation button.
Catch wrong answers early
Spot outdated or negative claims AI makes about your brand before buyers do.
Prove the impact
Weekly trends show your citation share rising as you show up in more conversations.
Report it in minutes
Export to CSV, Excel or Google Sheets for leadership and client updates.
Up and running in three steps
Ten minutes to set up. After that, Mention Share asks the AI engines for you and shows you where to show up.
- 1Day 1 · 10 min
Add your brand and buyer questions
Your brand, product lines and competitors, plus the questions buyers actually ask. We suggest prompts to start.
- 2Every week · automatic
We ask the AI engines for you
Every question runs through ChatGPT, Claude and Google AI Overviews. We record who gets mentioned, recommended and cited.
- 3Every week · 1 hour
Join the threads AI cites
Show up in the Reddit threads and YouTube videos and forums behind each answer. Show up there, and you show up in the answer.
Win the AI answer and page one of Google.
Four tools, one add-on: see where ChatGPT, Claude and Google pick a competitor over you, get the briefs that fix it, and work one plan each month.
- Mention ShareWhere ChatGPT, Claude and Google AI Overviews cite you, and who they cite instead.
- Citation BriefsReady-to-write briefs for the gaps. 4 a month on Pro, 24 on Agency.
- Google PresenceDaily Google checks, top 20 results and 16+ features for every tracked question.
- Action PlanA monthly checklist across Google and AI, with progress you can share.
GEO & AI Influence FAQ
What is GEO (generative engine optimization)?
GEO, also called AEO (answer engine optimization), is the practice of getting your brand mentioned and recommended in AI-generated answers from tools like ChatGPT, Claude and Google AI Overviews. Instead of ranking a page, the goal is to be part of the answer.
How is GEO different from SEO?
SEO helps your pages rank in a list of links. GEO helps your brand appear inside the answer itself. AI engines build answers from many sources, especially community threads, videos and reviews, so what people say about you across the web matters as much as your own site.
What is Mention Share?
Mention Share is a MentionTrack add-on that tracks how often ChatGPT, Claude and Google AI Overviews mention or recommend your brand, which competitors they recommend instead, and which threads and videos those answers draw from.
Which AI engines does Mention Share track?
ChatGPT, Claude and Google AI Overviews today, including Google's "Discussions and forums" results. Perplexity and Microsoft Copilot are coming soon.
How quickly can I improve my AI visibility?
It varies by category, but joining the conversations AI already cites is one of the fastest levers. Mention Share tracks weekly, so you can see changes in your citation share over time.
How much does AI Influence & Search cost?
Mention Share is part of AI Influence & Search, a $299/month add-on for the Pro and Agency plans and is included with Enterprise. It covers up to 1,500 AI prompt checks per month.
See what AI says about your brand
Book a 20-minute demo and we'll run a live Mention Share scan on your brand and your top competitors.